Shopper Marketing
unlocking shopper potential
what we do
We truly get how consumers think and what makes them tick. We dive deep into the intricacies of market trends and dynamics, so we can create shopper campaigns that hit the bullseye every time. Our data-driven approach means we consistently outshine the competition, making sure your brand shines brightly on those store shelves
At Pluto, we’re shopper marketing experts specialising in FMCG. With our deep understanding of consumer behaviour and industry knowledge, we connect brands with shoppers in powerful ways. Trust us to guide you through the dynamic FMCG landscape, seize opportunities, and achieve sustainable growth.
We offer a comprehensive suite of shopper marketing solutions, whether you need full campaign management or individual elements to complement your wider campaigns.
shopper marketing projects
- Shopper Marketing, Social & Digital
Tackling a lack of awareness in a stagnant category we are enabling Carbery Cracker to continue to build connections with shoppers both pre store and in store.
- Shopper Marketing
How do you get product into the hands of consumers during a strict pandemic lockdown? You get creative.
- Shopper Marketing
We decided to build the Jaffa Jonuts launch campaign around ‘Escaping the Daily Routine’. To allow yourself that daily moment of indulgence with Jaffa Jonuts.
- Shopper Marketing
Following Mini Cheddars hugely successful UK launch, we were given the opportunity to bring a ‘moment of cheeky cheesy pleasure’ to the Irish market by designing and executing a multilayer launch plan.
- Shopper Marketing
To mark the launch of Jameson Connects, the team at Irish Distillers wanted an innovative and engaging shopper activation plan for the launch of their incredible Connected Bottle in retail.
