On Strategy Showcase
Do you ever see a piece of advertising and think to yourself “how did they get there!” or “I wish I was in the room when they got to that place!” I sure do, obsessively sometimes. The strategy and thinking behind the end product has always interested me more than the final output. knowing why people think, say, do and buy the things that they do is the ever-unraveling ball of twine that we as marketeers are always trying to unravel. People are irrational and rational at the same time, we can be walking contradictions! Its an impossible task but I think that just makes it more interesting! Strategy and strategic thinking are all about trying to understand people and their triggers and what ideas appeal to these triggers and make a person go “oh hey this is for me!”. I was recently recommended the “On strategy Showcase” podcast series and i cant recommend it enough for anyone interested in hearing the thinking behind some of the past and more recent AD campaigns out there. Give it a listen!
