We are excited to present a campaign that means so much to us as an agency. We have devised this work to raise awareness of the importance of embracing Neurodiversity in the workplace, and specifically within our industry. The campaign titled The Strength That Shapes Us looks at the real advantages that can come from a workplace embracing different ways of thinking, rather than shying away from them.
Ian McCabe, our Agency Managing Director and Cormac McCann, our Creative Director, break down the fundamentals of how the campaign came to be in the video below.
For this campaign, we undertook research on the subject in partnership with IAPI. The research showed that there are a significant number of Neurodiverse people operating within the industry and a lot of these people, for various reasons don’t volunteer this info to their employer.
As Ian clearly explains, ‘an overwhelming majority of participants in the research believe that there are simple accommodations that can be made in order to help all employees, neurodivergent and neurotypical, work better.’
At Pluto we have looked at making small changes to become more welcoming and understanding. We’ve changed our recruitment policies, we’ve looked at how meetings happen in the agency, we’ve even looked at when meetings happen and how long they take. They’re all small little changes, but they make a difference. We’ve a lot of work to do but we are taking the first steps to be better. We would love other agencies to do the same.
As the creative route shows (and suggested by the title we chose) we’ve focused on the hidden strengths of non neurotypical people and how different traits of their personality can be a conduit to incredible work across the many fields that power our industry, reflecting on the kind of awards we all aspire to win in recognition of our work.
Speaking from Worldwide Partners head office in Chicago, John Harris, President & CEO of Worldwide Partners added:
Pluto is leading the charge in the vital area of neurodiversity within the marketing and creative industries. Their work with Neurodiversity Ireland and commitment to expanding the conversation globally is inspiring.
Some agencies have embraced neurominority thinking more than others, but we can all learn from those fostering inclusive environments. By blending neurotypical and neurodivergent perspectives, we unlock strengths that not only improve individual experiences but elevate the entire industry.”
Stay tuned for additional information on this project.
