The speed of change in which employees work within organisations has changed beyond recognition in the last number of years. One could argue that the need for employee belonging is stronger than ever. The effect of remote working means fewer meaningful work relationships and shrunken networks.
While a Hays survey confirms that 51% of workers wouldn’t consider a role that didn’t offer a hybrid working solution, another survey revealed that 62% of employees feel more disconnected from colleagues while working remotely, rising to 78% of Gen Z.
At Pluto we see the role of in-person, live employee experiences contributing to employee’s sense of connection and employer brand loyalty. Events provide an opportunity to deliver positive employee experience, impacting how they think and feel about the organisation they work for. The ‘win’ is when teams leave the event feeling like they are in a tribe that they want to be part of, and that even if the news is bleak, that their loyalty and connection with the brand or organisation will drive their shoulder to the wheel.
To be most effective in fostering employee connection, event pre-planning requires a strategic approach. Understanding the employee mindset coming into the event and how the event could positively impact that mindset is of most importance.
Audiences are made up of disparate group of individuals, and we need to accept and acknowledge the cultural silos that can exist within organisations and so we need to address both the cynics with the same care as we address the loyal employee.
