While I am not representative of every audience that we help, Pluto LIVE! works hard to understand audience nuances. The upcoming Pride Month reminds us that we need to design events around genuine audience insights.
In the case of the LGBTQ+ audience, it’s only 10 short years since Ireland passed the Same Sex Marriage referendum, yet LGBTQ+ events and experiences that were designed and executed in 2015, would simply not be relevant anymore.
Engage and Re-Engage with Employee Audience using Insight Led Strategy
The brand and cultural value to our clients that comes from designing events that leverage genuine audience insights are immeasurable. In doing so, employers are able to engage and re-engage with their employee audiences to build and maintain connections.
To be successful, employers need an Insight Led Event Strategy, and one that delivers on two core aspects. Firstly, the strategy addresses distinct (in this case LGBTQ+) employee audience needs and secondly, provides an authentic employer event experience. Therefore, a Pride event needs to sit seamlessly with the values of the employer all year round.
Tailored Event – relevant to your audience and authentic to your employer brand
Every event must be tailored. Strategically, we need to form a deep understanding of both the employee audience and the employer brand and only then can we design a true experience. What is authentic to every employer is different, and led by genuine audience insights, the employee experience should also be distinct.
We have created hundreds of events for corporate clients over the last two decades and we have seen that success comes when a genuine employer brand intersects with a true, distinct audience insight. That’s when inclusivity is truly felt.
