Green Farm

Always on Social

Social & Digital

Social & Digital

Following a recent rebrand, Green Farm (a convenient cooked meat choice) tasked pluto with managing their social media channels. Our mission is to maintain an always on social presence to foster brand awareness.

Targeting busy young professionals who are time poor, this always on strategy aims to drive awareness of Green Farms convenient and nutritious products through engaging monthly content, community building and a highly effective ad strategy.

task

Drive awareness of Green Farms wide range of products showcasing their nutritious value and versatility. Highlight key brand messaging in-line with yearly calendar dates – Sustainability etc. Engage and reach new audiences who have interests in health & wellness.

execution

Utilising key social platforms (Meta & TikTok Ads) our social media strategy entails a comprehensive approach including creating engaging social content, paid advertising and community management to increase awareness and drive engagement.

The yearly social content plan focuses on Green Farms key brand messaging and important calendar dates in the year that align with the brands overall marketing plans such as the “Back to Routine” period. Where, for example, we developed a series of recipe videos for Instagram Reels & TikTok that not only showcased the convenience and nutritional value of Green Farm products but also highlighted the ease with which they can be incorporated into busy lifestyles.

Our Green Farm social media strategy entails a comprehensive approach including creating engaging social content, paid advertising and community management.