It’s always exciting to work with new clients, and O’Briens Wines gave us an opportunity to flex out creative, strategic and social muscles to help elevate their brand on social as a tool to drive commercial success during their big Annual Wine and Irish Whiskey sale.
So, how did we turn this pivotal commercial moment into an opportunity for bold, engaging social-first content?
We developed three key strategic content pillars to guide the content, ensuring commercial goals were baked in whilst letting social shine by using their unique position in the market to speak to audiences in a fun, engaging way:
✅ Editorial Content – We created listicles and relatable moments through editorialised assets, infusing the brand’s TOV, huge breadth of product offering with a useful and educational tone to help curate and guide customers through.
✅Engagement-led – Rooted in trending and platform-native ideas, this content was video-first and highly shareable, designed to spark conversation and increase engagement beyond the sale itself.
✅Commercially-focused – With direct callouts to featured wines and whiskeys, we showcased product highlights, discounts, and availability, ensuring audiences had all the info they needed to shop with confidence.
Whilst less can sometimes be more, the suite of assets developed tapped into various aspects with a level of curation designed to be current, build momentum and let the brand really showcase its incredibly diverse offering.
