We’re delighted to have been shortlisted for the #Spiders25 Awards for our work with Pieta in the Best Influencer Led Campaign category! For this campaign, we partnered with Aoibhinn Raleigh, a known creator, to launch aTikTok ad experience that would allow people to sign up for the Jog in July challenge, creatively focusing on a trend to amplify our reach in a cost-effective way. Aoibhinn created a TikTok breaking down the mental and physical benefits of running, encouraging people to sign up for Pieta’s summer challenge directly in-app in a bid to drive awareness, sign-ups and ultimately help drive donations. The native piece of content resonated with our target audience, resulting in exceeding the leads goal originally set up and helping create a new benchmark for what Pieta can do on the platform to speak to younger audiences in meaningful ways. We’re looking forward to seeing the list of finalists on the 10th of February. #Awards #Pieta #CampaignWork
