We’re used to thinking of research as a solitary pursuit, or a collaboration between people. But what happens when your co-pilot is a machine? AI and Large Language Models has introduced a new kind of dialogue to the research process: one that can feel strikingly human, yet is anything but!
Check out our article in Ad Wrold here: https://www.adworld.ie/2025/04/11/opinion-the-cooperative-illusion-ai-language-and-the-craft-of-co-creation/
